Sources of Revenue: Marketing Research for Advertising Agencies, All Establishments, Employer Firms

REVMKREF54181ALLEST • Economic Data from Federal Reserve Economic Data (FRED)

Latest Value

492.00

Year-over-Year Change

-45.76%

Date Range

1/1/2013 - 1/1/2021

Summary

This economic trend measures the sources of revenue for marketing research firms serving advertising agencies across the United States. It provides important insights into the advertising industry's reliance on external marketing research services.

Analysis & Context

This economic indicator provides valuable insights into current market conditions and economic trends. The data is updated regularly by the Federal Reserve and represents one of the most reliable sources for economic analysis.

Understanding this metric helps economists, policymakers, and investors make informed decisions about economic conditions and future trends. The interactive chart above allows you to explore historical patterns and identify key trends over time.

About This Dataset

The 'Sources of Revenue: Marketing Research for Advertising Agencies, All Establishments, Employer Firms' series tracks the revenue streams of establishments primarily engaged in providing marketing research and public opinion polling services to advertising agencies and other clients. This data is valuable for analyzing the advertising industry's use of third-party market research.

Methodology

The data is collected through the U.S. Census Bureau's Annual Business Survey.

Historical Context

This trend is useful for policymakers, economists, and industry analysts to understand the dynamics of the advertising and marketing research sectors.

Key Facts

  • Advertising agencies rely heavily on external marketing research services.
  • Revenue from marketing research accounts for a significant portion of advertising agencies' total revenue.
  • Trends in this data can indicate changes in the advertising industry's demand for third-party market analysis.

FAQs

Q: What does this economic trend measure?

A: This trend measures the sources of revenue for marketing research firms that provide services to advertising agencies in the United States.

Q: Why is this trend relevant for users or analysts?

A: This data is relevant for understanding the advertising industry's reliance on external marketing research services and can provide insights into the dynamics of the advertising and marketing research sectors.

Q: How is this data collected or calculated?

A: The data is collected through the U.S. Census Bureau's Annual Business Survey.

Q: How is this trend used in economic policy?

A: This trend is useful for policymakers, economists, and industry analysts to monitor the advertising industry's demand for marketing research services and its implications for the broader economy.

Q: Are there update delays or limitations?

A: The data is subject to the update schedule and potential revisions of the U.S. Census Bureau's Annual Business Survey.

Related Trends

Citation

U.S. Federal Reserve, Sources of Revenue: Marketing Research for Advertising Agencies, All Establishments, Employer Firms (REVMKREF54181ALLEST), retrieved from FRED.