Sources of Revenue: Media Buying for Advertising Agencies, All Establishments, Employer Firms
This dataset tracks sources of revenue: media buying for advertising agencies, all establishments, employer firms over time.
Latest Value
8743.00
Year-over-Year Change
54.55%
Date Range
1/1/2013 - 1/1/2022
Summary
This economic trend measures the sources of revenue for media buying services provided by advertising agencies in the United States. It is an important indicator of industry activity and advertising demand.
Analysis & Context
This economic indicator provides valuable insights into current market conditions and economic trends. The data is updated regularly by the Federal Reserve and represents one of the most reliable sources for economic analysis.
Understanding this metric helps economists, policymakers, and investors make informed decisions about economic conditions and future trends. The interactive chart above allows you to explore historical patterns and identify key trends over time.
About This Dataset
The Sources of Revenue: Media Buying for Advertising Agencies, All Establishments, Employer Firms trend tracks the revenue generated by advertising agencies through media buying services. This metric provides insight into the health and performance of the advertising industry, which is a key driver of economic activity.
Methodology
The data is collected through surveys of advertising agencies by the U.S. Census Bureau.
Historical Context
This trend is closely monitored by policymakers, economists, and industry analysts to gauge advertising market conditions and economic sentiment.
Key Facts
- Advertising agencies generate revenue through a variety of services, including media buying.
- Media buying revenue accounts for a significant portion of total advertising agency revenue.
- The Sources of Revenue: Media Buying trend provides insight into advertising industry performance.
FAQs
Q: What does this economic trend measure?
A: This trend measures the revenue generated by advertising agencies through media buying services, which involves the purchase of advertising space or time on behalf of clients.
Q: Why is this trend relevant for users or analysts?
A: This trend is an important indicator of advertising industry activity and can provide insights into broader economic conditions, as advertising spending is closely tied to consumer and business confidence.
Q: How is this data collected or calculated?
A: The data is collected through surveys of advertising agencies conducted by the U.S. Census Bureau.
Q: How is this trend used in economic policy?
A: Policymakers and economists monitor this trend to gauge advertising market conditions and overall economic sentiment, as it can signal changes in consumer and business spending patterns.
Q: Are there update delays or limitations?
A: The data is released on a quarterly basis, and there may be some lag in the reporting of the most recent figures.
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Citation
U.S. Census Bureau, Sources of Revenue: Media Buying for Advertising Agencies, All Establishments, Employer Firms (REVMBGEF54181ALLEST), retrieved from FRED.