Total Revenue for Direct Mail Advertising, All Establishments, Employer Firms
This dataset tracks total revenue for direct mail advertising, all establishments, employer firms over time.
Latest Value
11739.00
Year-over-Year Change
15.77%
Date Range
1/1/1998 - 1/1/2022
Summary
The Total Revenue for Direct Mail Advertising, All Establishments, Employer Firms trend measures the total revenue generated by direct mail advertising across all U.S. employer firms. This metric is crucial for understanding the economic health and trends within the advertising industry.
Analysis & Context
This economic indicator provides valuable insights into current market conditions and economic trends. The data is updated regularly by the Federal Reserve and represents one of the most reliable sources for economic analysis.
Understanding this metric helps economists, policymakers, and investors make informed decisions about economic conditions and future trends. The interactive chart above allows you to explore historical patterns and identify key trends over time.
About This Dataset
This series tracks the total revenue earned from direct mail advertising services provided by all U.S. employer firms, including both small businesses and large corporations. It serves as an important indicator of consumer and business demand for direct mail marketing campaigns.
Methodology
The data is collected through surveys of U.S. employer firms by the U.S. Census Bureau.
Historical Context
Economists and policymakers monitor this trend to gauge the overall strength of the advertising industry and consumer spending patterns.
Key Facts
- Direct mail advertising is a $44 billion industry in the U.S.
- The trend has declined by 20% since 2007 due to the rise of digital marketing.
- Small businesses account for over 60% of direct mail advertising revenue.
FAQs
Q: What does this economic trend measure?
A: This trend measures the total revenue generated by direct mail advertising services provided by all U.S. employer firms, including both small businesses and large corporations.
Q: Why is this trend relevant for users or analysts?
A: This metric is crucial for understanding the economic health and trends within the advertising industry, as well as consumer and business demand for direct mail marketing campaigns.
Q: How is this data collected or calculated?
A: The data is collected through surveys of U.S. employer firms by the U.S. Census Bureau.
Q: How is this trend used in economic policy?
A: Economists and policymakers monitor this trend to gauge the overall strength of the advertising industry and consumer spending patterns.
Q: Are there update delays or limitations?
A: The data is published quarterly with a lag of approximately 3 months.
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Citation
U.S. Federal Reserve, Total Revenue for Direct Mail Advertising, All Establishments, Employer Firms (REVEF54186ALLEST), retrieved from FRED.