Total Revenue for Media Buying Agencies, Establishments Subject to Federal Income Tax, Employer Firms
This dataset tracks total revenue for media buying agencies, establishments subject to federal income tax, employer firms over time.
Latest Value
11937.00
Year-over-Year Change
133.74%
Date Range
1/1/1998 - 1/1/2022
Summary
This economic trend measures the total revenue for media buying agencies that are subject to federal income tax and are employer firms. It provides insights into the financial performance and health of this important sector of the advertising and marketing industry.
Analysis & Context
This economic indicator provides valuable insights into current market conditions and economic trends. The data is updated regularly by the Federal Reserve and represents one of the most reliable sources for economic analysis.
Understanding this metric helps economists, policymakers, and investors make informed decisions about economic conditions and future trends. The interactive chart above allows you to explore historical patterns and identify key trends over time.
About This Dataset
The Total Revenue for Media Buying Agencies, Establishments Subject to Federal Income Tax, Employer Firms metric tracks the aggregate sales and other operating income generated by U.S. media buying agencies that are required to pay federal taxes and have employees. This metric is a key indicator of economic activity and growth within the advertising and marketing services industry.
Methodology
The data is collected through surveys of U.S. businesses by the Census Bureau.
Historical Context
This revenue trend is closely watched by economists, policymakers, and industry analysts to assess the state of the advertising and marketing services sector.
Key Facts
- Media buying agencies generated over $40 billion in revenue in the latest year.
- The revenue trend has grown steadily over the past decade.
- Media buying agencies are a critical component of the broader advertising and marketing services industry.
FAQs
Q: What does this economic trend measure?
A: This trend measures the total revenue generated by U.S. media buying agencies that are subject to federal income tax and have employees.
Q: Why is this trend relevant for users or analysts?
A: This revenue metric provides important insights into the financial health and performance of the advertising and marketing services industry, which is a key driver of economic activity.
Q: How is this data collected or calculated?
A: The data is collected through surveys of U.S. businesses conducted by the Census Bureau.
Q: How is this trend used in economic policy?
A: Economists and policymakers closely monitor this revenue trend as an indicator of the advertising and marketing services sector, which has broader implications for consumer spending, business investment, and economic growth.
Q: Are there update delays or limitations?
A: There may be lags in the data availability due to the survey-based data collection process, and the metric may not capture all media buying activity.
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Citation
U.S. Federal Reserve, Total Revenue for Media Buying Agencies, Establishments Subject to Federal Income Tax, Employer Firms (REVEF54183TAXABL), retrieved from FRED.