Total Revenue for Media Buying Agencies, All Establishments, Employer Firms
This dataset tracks total revenue for media buying agencies, all establishments, employer firms over time.
Latest Value
11937.00
Year-over-Year Change
133.74%
Date Range
1/1/1998 - 1/1/2022
Summary
This economic trend measures the total revenue for media buying agencies, which are companies that negotiate and purchase advertising space on behalf of clients. It provides insights into the overall financial health and activity of the media buying industry.
Analysis & Context
This economic indicator provides valuable insights into current market conditions and economic trends. The data is updated regularly by the Federal Reserve and represents one of the most reliable sources for economic analysis.
Understanding this metric helps economists, policymakers, and investors make informed decisions about economic conditions and future trends. The interactive chart above allows you to explore historical patterns and identify key trends over time.
About This Dataset
The Total Revenue for Media Buying Agencies, All Establishments, Employer Firms metric tracks the combined revenue generated by media buying agencies across the United States. This data is used by economists, industry analysts, and policymakers to assess the size, growth, and economic impact of the media buying sector.
Methodology
The data is collected by the U.S. Census Bureau through annual surveys of media buying establishments.
Historical Context
This trend is relevant for understanding advertising industry dynamics and media spending patterns, which can inform economic and policy decisions.
Key Facts
- Media buying agencies account for a significant portion of the U.S. advertising industry.
- Total revenue for media buying agencies has shown steady growth over the past decade.
- The media buying sector is closely tied to broader economic conditions and consumer spending patterns.
FAQs
Q: What does this economic trend measure?
A: This trend measures the total revenue generated by media buying agencies, which are companies that negotiate and purchase advertising space on behalf of clients.
Q: Why is this trend relevant for users or analysts?
A: This trend provides insights into the financial health and activity of the media buying industry, which is an important component of the broader advertising and marketing sector.
Q: How is this data collected or calculated?
A: The data is collected by the U.S. Census Bureau through annual surveys of media buying establishments.
Q: How is this trend used in economic policy?
A: This trend can inform economic and policy decisions related to the advertising industry, media spending patterns, and broader economic conditions.
Q: Are there update delays or limitations?
A: The data is published annually, with a typical delay of several months between the end of the reference period and the data release.
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Citation
U.S. Federal Reserve, Total Revenue for Media Buying Agencies, All Establishments, Employer Firms (REVEF54183ALLEST), retrieved from FRED.