Expenses for Media Buying Agencies, Establishments Subject To Federal Income Tax, Employer Firms
This dataset tracks expenses for media buying agencies, establishments subject to federal income tax, employer firms over time.
Latest Value
6663.00
Year-over-Year Change
127.10%
Date Range
1/1/2003 - 1/1/2022
Summary
This economic trend measures the expenses of media buying agencies that are subject to federal income tax and are employer firms. It provides insights into the financial health and spending patterns of this important marketing services industry.
Analysis & Context
This economic indicator provides valuable insights into current market conditions and economic trends. The data is updated regularly by the Federal Reserve and represents one of the most reliable sources for economic analysis.
Understanding this metric helps economists, policymakers, and investors make informed decisions about economic conditions and future trends. The interactive chart above allows you to explore historical patterns and identify key trends over time.
About This Dataset
The Expenses for Media Buying Agencies, Establishments Subject To Federal Income Tax, Employer Firms trend represents the total operating expenses incurred by media buying agencies that file federal income tax returns and have at least one paid employee. This metric is used by economists and industry analysts to gauge the activity and economic conditions within the advertising and marketing services sector.
Methodology
The data is collected through surveys of U.S. businesses by the U.S. Census Bureau.
Historical Context
This trend is closely watched by policymakers and market participants to assess broader trends in marketing, advertising, and media consumption.
Key Facts
- Media buying agencies manage over $200 billion in annual ad spending in the U.S.
- The top 10 media buying agencies account for more than 70% of the industry's total revenue.
- Expenses for media buying agencies have grown by over 30% in the past decade.
FAQs
Q: What does this economic trend measure?
A: This trend measures the total operating expenses incurred by media buying agencies that are subject to federal income tax and have at least one paid employee.
Q: Why is this trend relevant for users or analysts?
A: This metric provides insights into the financial health and spending patterns of the media buying agency industry, which is a key component of the broader advertising and marketing services sector.
Q: How is this data collected or calculated?
A: The data is collected through surveys of U.S. businesses conducted by the U.S. Census Bureau.
Q: How is this trend used in economic policy?
A: This trend is closely monitored by policymakers and market participants to assess broader trends in marketing, advertising, and media consumption, which are important drivers of economic activity.
Q: Are there update delays or limitations?
A: The data is subject to periodic updates by the U.S. Census Bureau, and there may be some time lags in the availability of the most recent figures.
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Citation
U.S. Federal Reserve, Expenses for Media Buying Agencies, Establishments Subject To Federal Income Tax, Employer Firms (MBAEESTFITE354183), retrieved from FRED.