E-Commerce Retail Sales as a Percent of Total Sales
ECOMPCTSA • Economic Data from Federal Reserve Economic Data (FRED)
Latest Value
16.20
Year-over-Year Change
12.50%
Date Range
10/1/1999 - 1/1/2025
Summary
The E-Commerce Retail Sales as a Percent of Total Sales trend measures the proportion of total retail sales that occur through electronic or online channels. This metric is important for understanding the rapid growth of e-commerce and its impact on traditional retail.
Analysis & Context
This economic indicator provides valuable insights into current market conditions and economic trends. The data is updated regularly by the Federal Reserve and represents one of the most reliable sources for economic analysis.
Understanding this metric helps economists, policymakers, and investors make informed decisions about economic conditions and future trends. The interactive chart above allows you to explore historical patterns and identify key trends over time.
About This Dataset
This series tracks the percentage of total U.S. retail sales that are conducted through e-commerce platforms. It provides insight into the ongoing shift from in-person to online shopping and is a key indicator of the evolving retail landscape.
Methodology
The data is calculated by the U.S. Census Bureau based on monthly surveys of retail sales.
Historical Context
Policymakers and analysts use this metric to gauge the disruption of e-commerce and inform strategies for the retail sector.
Key Facts
- E-commerce sales have grown from 3.8% of total retail in 2008 to over 13% in 2022.
- The COVID-19 pandemic accelerated the shift to online shopping, with e-commerce's share of total retail spiking in 2020.
- The U.S. is among the world leaders in e-commerce adoption, with over $870 billion in online sales in 2021.
FAQs
Q: What does this economic trend measure?
A: This trend measures the percentage of total U.S. retail sales that occur through e-commerce or online channels.
Q: Why is this trend relevant for users or analysts?
A: This metric provides insight into the rapid growth of e-commerce and its disruptive impact on traditional retail, which is critical for understanding the evolving consumer landscape.
Q: How is this data collected or calculated?
A: The data is calculated by the U.S. Census Bureau based on monthly surveys of retail sales.
Q: How is this trend used in economic policy?
A: Policymakers and analysts use this metric to gauge the disruption of e-commerce and inform strategies for the retail sector.
Q: Are there update delays or limitations?
A: The data is published quarterly with a short delay, providing timely insights into the rapid changes in the retail industry.
Related Trends
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Retail Sales: Full Service Restaurants
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Citation
U.S. Federal Reserve, E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA), retrieved from FRED.